Editor's Picks - Written by NYU Staff on Monday, November 23, 2009 11:28 - 0 Comments
New Auditing Rules May be Inflating Newspaper Numbers
Higher circulation numbers may not be what they seem
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By NYU Staff
The Huffington Post reports that recent, more flexible accounting regulations allow for the double counting of bundled items, such as subscriptions to print and online. The result: a number of newspapers are reporting much higher numbers in their online subscriptions than they did even one year ago, but they might not be selling more copies.
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