Editor's Picks - Written by NYU Staff on Sunday, November 22, 2009 11:25 - 0 Comments
Interactive TV Ads Could Be On the Way
Doing more with your remote than flipping channels
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By NYU Staff
The possible Comcast-NBC Universal merger could mean a wave of interactive television advertising. Reporter Suzanne Vranica of the Wall Street Journal discusses a host of interactive television ads, a sign that companies are not just rolling over and dying at the hands of the web.
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