By NYU Staff

The number of online websites that offer free tips about online advertising is rising, as traditional advertising shrinks and the debate about new business models for journalism heats up.  I recently discovered REELSEO, a website that offers useful information about online videos, search engine optimization and mobile video.  The latest article published on REELSEO gives the reader tips on how to publish an online video really fast on the website using the 3 form version of Bitgravity Player 6.

Simply flipping a switch so to speak gives you a range of fine detail controls over the player including:

• Playback Options– Autoplay, buffer size and advanced seeking (for Bitgravity content delivery users)
• Player Configuration – Height, width, video dimensions (16:9, 4:3 and fully customizable), default scale mode.
• Player Theme – Including control bar color schemes, a logo and a URL link for that logo
• Advertising - Allows you to specify pre and post-roll ads from URLs (COOL!)

Regina McCombs, multimedia faculty at Poynter said that several online publications are starting to train people to sell video pre-roll advertising to local firms.  “There are some local companies that want to advertise online but don’t have a 15 second video,” said McCombs. “So there is the question: who is going to produce the ad – the news organization through the sales desk or the company itself?”

Online video is one the fastest growing advertising vehicles online with eMarketer, an online market research firm,  estimating that “growth for online video, a nascent but hot area, will be even steeper” in the future.